Robinhood is now planning to run an ad on Super Bowl Sunday. The decision comes following the free-to-use investment app being found in the center of controversy after restricting trading on certain stocks.
“We make short-term investments, long-term investments, we diversify our interests, realize our gains and losses, and try to keep the big picture in mind,” the narrator in the ad says. “You don’t need to become an investor, you were born one.”
Robinhood purchased the Super Bowl ad, which has been selling for roughly $5.5 million for 30 seconds, in December. The trading app has faced heavy backlash from around the country.
Many customers were upset by restrictions imposed last week on trading of some high volatility stocks, including GameStop, of which the price was driven up by “Wall Street Bets” on Reddit.
CNBC reports that Robinhood led the industry in app downloads last week by a wide margin. The app saw more than 600,000 downloads on Friday, compared with 140,000 on its best day in March.
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