V lit news. This morning NBC Sports got rowdy early. “Behold,” they began in a tweet. “@KevinHarvick’s #MillennialCar. On fleek or yeet?” They even topped off the message with an avocado emoji. 
As a next level meme connoisseur (or at least I consider myself one), I know a layered joke when I see one. This joke has more layers than your average American has problems. Peel open those eyes and behold the “Millennial Car.”
“Very fleek. Much YEET,” said Busch Beer’s official Twitter account in response to the unveiling
This all stems from Busch Beer, a sponsor of 2014 Monster Energy NASCAR Cup Series champion Kevin Harvick. Last year they sent an email in regards to this exact potential situation. It used lines like “V lit,” “Millennial-inspired,” “lit AF” and “#Swag” unironically. The email promised that if Harvick didn’t win the 2018 Cup Series title, Busch would have him drive a “scheme with a hilarious nod to the younger generation” this year.
Harvick, who at 43-years-old calls himself an “old guy” in NASCAR, was born less than six years before the start of the millennial generation. As you can see from the above, he didn’t win the title.
Some of the responses, which are below, were incredible as well.
— Toshiro Kaizan (@WatWouldEmiyaDo) May 7, 2019
🤷♀️ I’m a millennial and I LOVE this car. Believe it or not most of us have a sense of humor 😎
— Robin Lynn (@Robbi_Lynn) May 7, 2019
Yes make fun a group you need to draw in as you are losing fans. Good idea guys
— HCATZ123 (@HCATZ123) May 7, 2019
All I'm going to say is that it's going to be hilarious if he wins the All-Star Race in that
— Matthew Tyler (@MatthewTyler_19) May 7, 2019
This article cites information from NBC Sports. Media in this article is courtesy of NBC Sports and Busch Beer. For more high school, college and pro sports- like our page on Facebook.
