TelevisaUnivision Bets on Streaming … and Linear TV, in Upfront Push
While every network presenting at this year’s upfronts are highlighting their streaming wares and linear offerings, executives from TelevisaUnivision are approaching sales meetings with an ace up their sleeve: Its linear TV ratings are on the rise. “We are up 7 percent across our portfolio in primetime. That alone is a statement in itself,” TelevisaUnivision […]
Continue Reading