Days before the Kawhi trade, McDonald’s promised to hand out free fries whenever the Raptors hit 12 three-pointers. They figured they’d give away 700,000 medium fries in the season. Instead, it was 2 million. That’s $5.8M in french fries.
Nearly a year later, McDonald’s is out more than two million medium-size orders of french fries. That’s nearly three times the 700,000 orders the company projected its Ontario restaurants would give away during the promotion.
Judging by the previous season- in which the Raptors averaged 11.8 threes a game without Leonard, McDonald’s had estimated the Raptors were likely to hit at least 12 three-pointers in about half of the 82 games in the regular season.
After the Leonard trade in July 2018, there was time to tweak the 12-shot threshold, but McDonald’s chose not to. The Raptors’ three-point shooting, though slow in the early part of the season, outpaced the previous season. Last season, the Raptors hit 12 or more three-pointers in 43 of 82 games, and added another five games in the playoffs.
McDonald’s didn’t underestimate the Raptors so much as it did the appetite for free fries in Ontario. The regular season’s two million free orders — at an average menu price of $2.89 — was $5.8 million worth of fries.
In Game One of the finals alone, where the Raptors hit 13 threes, McDonald’s gave away a record 80,000 free orders.
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