One man has spent $6 million on an ad slot during Super Bowl LIV in honor of his beloved pet.
Viewers will be asked to donate to research cancer treatments for our four legged friends.
David MacNiel’s aging best friend was diagnosed with cancer last year
MacNiel just couldn’t face the reality of putting his 7-year-old Golden Retriever, Scout down, so he set out to look for any last measure to avoid doing so.
Just below is the ad that will air during the big game. Keep scrolling to read the rest of the story of Scout.
Watch the advertisement right here:
He took Scout to the University of Wisconsin School of Veterinary Medicine.
After just a 1% chance of survival, doctors saved Scout’s life by giving him an aggressive chemotherapy and radiation that nearly eradicated his tumor.
MacNeil, owner of the car accessories giant Weather Tech, decided to show his appreciation for the Vet school who saved Scout’s life in a special way.
You can see the full story of Scout below:
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